How it Works

Why Email?

Why Us?

Features

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What Agents Say

'Home Expert' Email Newsletter Features

From professional design to many personalization options, we make it easy for you to have an email newsletter that grows your real estate business.





6 Color Schemes to Choose From

Select any one of six different color schemes, complete with a professionally designed newsletter header that's ready to go.

See All 6 Newsletter Color Schemes








Your Own Business Photo

Personalize your newsletter with your business headshot photo. We insert it into your newsletter at no extra charge - we'll even re-size it if we have to!




Choice of Greeting Style

Are you a "Dear Emily" kind of person, or more of a "Hi there, Jim and Nancy" type? Choose almost any greeting style, and coordinate it with your contacts' first or last names.




Choice of Closing Style

Sign off however you want to, with a closing that sounds like you.





Your Own Signature

Send us your scanned signature, and we'll insert it into your newsletter for you.

Or, say the word and we'll use a handwriting font to create a signature - you don't even have to lift a finger!




Killer Content

Why shower your clients and prospects with "just listed" emails, when at any given time 80% of them aren't buying or selling?

Our newsletters are written for your primary market - current and future homeowners. These people are always interested in how to get more value, safety and enjoyment out of real estate, and that's the primary focus of our articles.




Easy to Scan and Read Quickly

It's a fact. Most email newsletters are too long, and end up overwhelming readers.

We write and format your newsletter for today's reader, who wants to scan quickly, get immediate value, and move on.

See a complete sample newsletter here.

(Notice how key points are easy to read - in subheadings and bold.)



Well-Written

Our newsletter articles are well-written and carefully proofread, with correct spelling and grammar.




Interior Links to Great Resources

We scour the Web for high quality resources, and link your readers directly to the exact page they need. (No sending them to a large site's home page where they have to search for the right information.)

Examples of links from various newsletters:









Carefully Chosen Material

Before we link anywhere we check the online "neighborhood". If we find ads on pages that we think someone might find offensive, or comments after a blog article that aren't appropriate for all audiences, we just won't link there.




Discounts to Online Stores

Here's a perk your clients will love! Just as a bonus for receiving your newsletter, they get a discount at five online home stores.




"Need a Referral?" Paragraph

We automatically insert a reminder to your clients to think of you as their resource for anything related to real estate.


'Forward to a Friend' Link

Let your readers do your marketing for you! With just one click they can send your newsletter on to their friends and colleagues.


'Subscribe' Link

Grow your client list! People who receive your newsletter as a forwarded email automatically get the option to sign up themselves.


Your Name in the Sender Line

The email is from you, so recipients see your name in the Sender line. With just one click on the "Reply" button they can email you right back.



Sized for Email

Your entire newsletter is sized to be inbox-friendly - usually just 25 to 35 kb.


Sign-Up Box for Website

Did you know that over 90% of your website visitors are clicking away because they aren't ready to buy or sell a home right now?

Give them a reason to let you follow up with them in a way that positions you as their expert, by offering a "Subscribe" option on your site. (The sign-up box comes free with your membership.)



Arrives in Optional Text Format

When contacts read your newsletter using a mobile device such as a Blackberry, it automatically opens up in an easy-to-view text-only format.




Opens Immediately (No Downloading or Linking Necessary)

Your newsletter opens up just like a normal email, so readers aren't required to take an additional step by linking to or downloading any content.


Compliant with Anti-Spam Legislation

Each newsletter contains "One-Click Unsubscribe" links at the top and bottom, as well as your physical office address.



Free Tracking Reports

Want to see who opened your newsletter, and what links they clicked on? Now you can keep your finger on the pulse of your target market with reports like this one:



(Clicking highlighted numbers gives you exact details showing who did what, and when.)


Easy Setup

How many times have you shelved a marketing plan just because something simple held you up?

Hey, we've been there. That's why we make getting started incredibly easy.

Contact list not perfect, or not in the "right format"? Fax it to us, complete with handwritten corrections if necessary, and we'll take care of it.

Don't know where your photo is on your computer? Tell us where to find it online. (We'll even re-size it for you if we need to!)

Don't know how to scan your signature? Let us create one for you with a handwriting font.

The fact is, once you get started you'll find it a cinch. But getting started is the key!

Take the Risk Free Test Drive (and your newsletter could go out in less than a week!) Click here to find out how >>>